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	<title>The Idea Factory</title>
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	<description>Advertising that mercilessly cuts through the clutter.</description>
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		<title>The Secret to Sales Growth in a Recession</title>
		<link>http://www.theideafactory.biz/blog/?p=115</link>
		<comments>http://www.theideafactory.biz/blog/?p=115#comments</comments>
		<pubDate>Thu, 19 Mar 2009 12:02:16 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Serach Engine Marketing (SEM)]]></category>

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		<description><![CDATA[In the face of these uncertain economic times, many small businesses go into panic mode, and let the economists drive their business decisions. Big mistake! To be honest, it is difficult to remain calm when everyone is shouting stories about economic disaster. But for most business owners &#8211; panicking is a recipe for failure.
The Secret [...]]]></description>
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		<title>Humor In Health Care Advertising</title>
		<link>http://www.theideafactory.biz/blog/?p=113</link>
		<comments>http://www.theideafactory.biz/blog/?p=113#comments</comments>
		<pubDate>Thu, 19 Feb 2009 13:32:51 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[healthcare advertising]]></category>

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		<description><![CDATA[Humor In Health Care Advertising.
By Hans Kracauer – Executive Creative Director (Copy) – The Idea Factory
Although not unknown, humor in health care advertising is a relatively rare phenomenon.
There’s a reason for that.  Health is an innately serious subject.  The entire category of health care is seen as better approached in deadly earnest. Of course, there’s [...]]]></description>
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		<title>Jewelry Advertising Strategies During A Recession:</title>
		<link>http://www.theideafactory.biz/blog/?p=111</link>
		<comments>http://www.theideafactory.biz/blog/?p=111#comments</comments>
		<pubDate>Thu, 19 Feb 2009 13:30:43 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Jewelry Advertising]]></category>
		<category><![CDATA[jewelery marketing]]></category>
		<category><![CDATA[Retail Advertising]]></category>

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		<description><![CDATA[How To Persuade People That Selling You Their Jewelry Is One Of The Wisest Moves They Can Make.
By Hans Kracauer – Executive Creative Director (Copy) -  The Idea Factory
Yes, the bad news is that the economy seems to have plunged straight into the cellar.
But the good news is that the economy seems to have plunged [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>New Automotive Advertising Strategy: Hook &#8216;Em Really, Really Young</title>
		<link>http://www.theideafactory.biz/blog/?p=109</link>
		<comments>http://www.theideafactory.biz/blog/?p=109#comments</comments>
		<pubDate>Tue, 20 Jan 2009 13:04:42 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Automotive Advertising]]></category>

		<guid isPermaLink="false">http://www.theideafactory.biz/blog/?p=109</guid>
		<description><![CDATA[from the future-buyers-galore dept
With captive audience advertising dying out (slowly, in some cases), advertisers have increasingly been adopting new strategies to convince people to buy their products. The automotive industry has often been the most creative in experimenting. From Lexus&#8217; plans (nearly six years ago!) to let people make their own commercials to Lexus (again) [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>5 Low Cost Law Firm Marketing Tools:</title>
		<link>http://www.theideafactory.biz/blog/?p=107</link>
		<comments>http://www.theideafactory.biz/blog/?p=107#comments</comments>
		<pubDate>Tue, 20 Jan 2009 13:02:54 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Legal Advertising]]></category>

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		<description><![CDATA[When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, newsletters and the like – i.e. marketing tools that while effective, are usually expensive. These expensive techniques have their place, and when done correctly, can offer strong payback for firms that can afford them. However, not everyone [...]]]></description>
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		<title>Diamond jewelry advertising grows up</title>
		<link>http://www.theideafactory.biz/blog/?p=105</link>
		<comments>http://www.theideafactory.biz/blog/?p=105#comments</comments>
		<pubDate>Tue, 20 Jan 2009 12:50:41 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Jewelry Advertising]]></category>

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		<description><![CDATA[New York—If you subscribe to the saying, &#8220;The past is a foreign country: They do things differently there,&#8221; you won&#8217;t have trouble making the leap from yesterday&#8217;s diamond advertising to the way it&#8217;s done today—things are different here, too.
The days when an ad featuring a sparkling no-name diamond ring beside a bold price marker brought [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jewelry Advertising Strategies During A Recession:</title>
		<link>http://www.theideafactory.biz/blog/?p=97</link>
		<comments>http://www.theideafactory.biz/blog/?p=97#comments</comments>
		<pubDate>Sat, 17 Jan 2009 22:18:47 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Jewelry Advertising]]></category>

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		<description><![CDATA[How To Persuade People That Selling You Their Jewelry Is One Of The Wisest Moves They Can Make.

By Hans Kracauer – Executive Creative Director (Copy) &#8211; The Idea Factory
Yes, the bad news is that the economy seems to have plunged straight into the cellar.
But the good news is that the economy seems to have plunged [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>As firms cut marketing, others see opportunity</title>
		<link>http://www.theideafactory.biz/blog/?p=83</link>
		<comments>http://www.theideafactory.biz/blog/?p=83#comments</comments>
		<pubDate>Thu, 15 Jan 2009 15:59:16 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Legal Advertising]]></category>

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		<description><![CDATA[Strategy to pull in new clients as rivals pull back.
Karen Sloan / Staff reporter
December 8, 2008
Laid-off attorneys, swank holiday parties and blockbuster associate bonuses already are casualties of the sputtering economy. It appears that law firm marketing budgets may be next.
Law firms typically maintain their marketing costs year to year, or make minor adjustments, but [...]]]></description>
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		<title>Emeralds on Trial Again</title>
		<link>http://www.theideafactory.biz/blog/?p=81</link>
		<comments>http://www.theideafactory.biz/blog/?p=81#comments</comments>
		<pubDate>Thu, 15 Jan 2009 15:50:36 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Jewelry Advertising]]></category>

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		<description><![CDATA[When Blue Nile sued Yehuda Diamonds in February this year for “misleading
statements” on its web site comparing Yehuda clarity-enhanced diamonds
to diamonds sold by Blue Nile, it started a chain of events in motion
that may end up damaging the emerald market. How could an ongoing
online diamond language dispute end up hurting emeralds? Does this
gorgeous green gem [...]]]></description>
		<wfw:commentRss>http://www.theideafactory.biz/blog/?feed=rss2&amp;p=81</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Wellcraft Marine Leverages Allure Of The Sea</title>
		<link>http://www.theideafactory.biz/blog/?p=80</link>
		<comments>http://www.theideafactory.biz/blog/?p=80#comments</comments>
		<pubDate>Thu, 15 Jan 2009 15:47:30 +0000</pubDate>
		<dc:creator>Vincent</dc:creator>
				<category><![CDATA[Automotive Advertising]]></category>

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		<description><![CDATA[n its first print advertising in five years,
breaking this month, Wellcraft Marine Corp., Cadillac, Mich.,
celebrates the hardy men of the sea, and those who envision themselves
as such&#8211;a target market that Wellcraft describes as &#8220;old-school
boaters.&#8221; Most Wellcraft buyers are not first-time boat owners.
Wellcraft adFive different ads&#8211;each in spread, full-page, and half-page formats&#8211;
feature close-cropped photos of the [...]]]></description>
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